In my last class, we discussed press releases and news releases. My professor pointed out that many of us will start our careers in public relations, which is fine with me. I don't feel as though I am cut out for reporting, but still want to work in the professional writing field.
A few years ago, maybe my sophomore year, I became interested in public relations; however, whenever I spoke to people about it, they kind of frowned at me. And I never understood why.
This past summer, I took a class in public relations and really enjoyed it. I know it is all about saving face when crap hits the fan, but I am interested in the challenge of it. As a matter of fact, I graduate in May and have began my job search. One of the areas I am looking in is public relations. I don't want to limit myself in one aspect of writing, just because of the way the job market it setup today.
More and more people have to have the skill sets for various jobs due to all the cutbacks in jobs. Especially since I am just coming out of college, a specialty is not an option.
So if any of my readers can give me some incite on the public relations field, that will be greatly appreciated. Or any other forms of writing that may interest you, as I know many of you are about to enter the job market soon.
The PR field has largely moved from promotion to protection -- at least that's true for really big stars and for many large companies. It's all about damage control.
ReplyDeleteBut many small businesses, nonprofits, and other entities that are largely under-the-radar could benefit from more effective PR. It has become all the more important in these days of social media.